Exhibition designs with the University of Wolverhampton

Nutcracker Design, in collaboration with Central Extrusions, have been working closely with the University of Wolverhampton recently to help and assist in mentoring the undergraduate Interior Design students. The students are currently on their second year of the 3-year course.

Nutcrackers Rob (Director) and Stewart (Director and graphic designer) set the students a task regarding an exhibition project. Their task was to redesign an exhibition stand for Central Extrusions, to which they can showcase at an annual trade show, The FITSHOW.

The trade show’s purpose is to showcase and advertise the brand, making sure it stands out from the rest of the exhibitors that work in that sector.

Our directors visited the university to discuss the project with the students and view their final work.

According to their lecturer, Victoria Paterson Burke, the students found it interesting to work with exhibition design as this was a new sector for them and they have a new found appreciation for exhibition design. After asking how the topic of extrusions were to work with, they said it was a challenging topic but the students found that this challenge was a good means to push their creativity.

It took the students a total of 6 weeks to complete and make a model of their designs.

The one thing that the students found to be difficult was designing the exhibition without full knowledge of the client product range, since the products they were designing the exhibition for, hadn’t launched yet!

Victoria said that it was great to have representation from both the sales team and the design team for the final presentations. This project was assigned to the students to expose them to how this type of project would be run in the industry, so the industry knowledge shared by Stew and Rob was very insightful.

Quote from our graphic designer, Stew – ‘I thoroughly enjoyed listening to the student’s presentations and was very impressed with the unique ideas that were proposed. No concepts were the same and all had their own individual strengths.’

If you are a business looking to make your mark online, get in touch with us on 01384 455 141.